Win better clients and fair pay with simple, proven steps you can use today.
If you freelance, your work skills are only half the game. The other half is how you talk with clients. Good talks help you win projects, get paid fairly, and keep clients happy. These tips are easy to read and easy to use.
1. Get Ready: Learn what they want (Not just what you want)
Before you talk with a client, learn their main problem. Don’t only think about your price or contract.
Do this:
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Ask short open questions: “What do you want this project to solve?”
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Listen for goals, not just facts.
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Tailor your offer to their needs — like picking the right bait for a fish.
Why it works: People say “yes” when they see how something helps them.
2. Show you are solid (Value & Credibility)
You have only a few seconds to look like a professional. Show you are someone they can trust.
Body language tips (even on video calls):
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Stand or sit straight.
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Give a calm, real smile.
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Look at the camera or person when they speak.
Short “Nutshell” intro:
Instead of “I’m a web designer,” say:
“I build websites that help small shops get 20% more sales.”
This tells them the result — not just the job title.
3. Talk about price without fighting
Arguments ruin deals. Try to guide the talk so both sides win.
How to do it:
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Never say “You’re wrong.” Say: “I see it a bit differently — can we look at the facts?”
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Start with things you both agree on. Get little “yes” answers first.
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Give options. Let them pick. People like the idea that they chose it.
Quick script:
Client: “That price is high.”
You: “I understand. Here are two options — one saves money, one saves time. Which matters more to you?”
4. Use the right words (and a little insider language)
Knowing a few industry terms helps. It shows you know the field. But don’t overdo it.
Also: If someone helps you a lot, say thanks in a big way — like offering to write a short thank-you note to their manager. People remember that.